Press info

Backstory

• Looking at my fat self in the mirror, I had a revelation.

  First things first, I live to share with people. And so was my chubby 15 years old self. The one problem at this age... only might is right. That year:

  • I failed to get the girl I had a crush on.
  • I lost my best friend because he was becoming popular.

  Why? Simply because, in a mid-school teenager’s mind, you can’t talk like the jungle king and not look like it. I was trying to roar like a lion while looking like a zebra.

  In a nutshell, I realized I wasn’t communicating who I was the way I wanted to.

• How body-language saved my life?

  I gained about 20 centimeters and lost weight thanks to my willpower. In short, I was not looking like a zebra anymore. The real challenge was to learn how to really roar.

  I started reading about non-verbal communication, NLP, communication strategies, patterns, etc. For years I watched videos. I listened to podcasts. Read blog articles and books about the same subject: communication.

  One thing led to another. I had an idea! What if I learned how to master communicating with people. What if I could learn how to:

  • Engineer robust, powerful, and sharp strategies.
  • Create clean, custom, and goal-oriented designs.
  • Make fast, spirited, and secure communication tools.

• What I realized.

  To engineer robust, powerful, and sharp strategies, I read books, talked with people, watched movies with a critical eye, and advised people.

  I quickly realized that authenticity is vital. You can learn to better share your story, but you can’t lie about it.

  I also understood that differentiation is radical by nature. Most strategists are all bark, no bite... When working on your brand strategy and identity, remember: dogs don’t meow.

  To create clean, custom, and goal-oriented designs, I worked for years as a full-stack web developer and got shi*ty prototypes from designers that don’t know how to do their work correctly. 

  To help, I consistently improved prototype design processes to reduce technical debt and designer x dev’s lack of communication.

  It helped me remember that humans are only animals able to create and use tools... thus, we have to remember that they must fulfill a purpose. This is why useless tools can only be made by tools.

  Finally, to make fast, spirited, and secure communication tools:

  • I got an associate’s degree in computer science.
  • Graduated valedictorian at ECV.
  • Did 4 years as a full-stack web developer.
  • Became a freelance designer & full-stack developer.

  At one point, it became clear that I had to make something big from all of this. That's why I made Mental Breakdown and Spacefold.

• Why name a company Mental Breakdown?

  Calm down, you fuc*ing TL;DR people.

  Above, we talked about the fact that differentiation is radical by nature.

  So just by saying our name, you know that we don’t bark; we bite.

• One hell of a man.

• Remarkable gentleman.

• Thrillingly unrestrained yet solidly crafted.

• You’d be crazy not to swipe right.

• My hero.

• I wish I could be more like him.

• He’s my wallpaper.

• And on top of that he can cook.